On Friday, October 1, the 13th annual province-wide Shift into Winter campaign kicks off in Pitt Meadows with a demonstration on a closed track of driving in winter conditions.
Media are invited to cover this event and participate in vehicle test drives in winter scenarios. You can conduct onsite interviews and take photos/videos. You’ll also have access to dash cam footage.
Four winter driving demonstrations will take place with the help of an instructor from the Justice Institute of BC:
1. Braking distance with mud and snow tires (poor tread) in wet conditions
2. Braking distance with 3-peaked mountain/snowflake winter tires in wet conditions
3. Evasive manoeuvre with mud and snow tires (poor tread) in wet conditions
4. Evasive manoeuvre with 3-peaked mountain/snowflake winter tires in wet conditions
Shift into Winter is an annual campaign designed to increase the awareness of safe winter driving practices and to help B.C. drivers and employers better prepare for winter driving conditions. The campaign is a joint provincial initiative led by the Winter Driving Safety Alliance — a group of 21 organizations committed to working together to improve safe winter driving behaviors and practices in B.C.
Date / Time: 9:30 to 11 a.m. on Friday, October 1, 2021
Registration: 9 to 9:30 a.m. You’ll need to sign a waiver and be fitted for a high-visibility safety vest
Location: JIBC Driver Education Centre, 18200 Ford Road, Pitt Meadows
|Interview opportunities||Video/photo opportunities|
Please confirm your participation by contacting Gord Woodward, communications manager, Road Safety at Work, at 250-734-3652 or firstname.lastname@example.org.
He will be on site for the campaign launch event to assist you.
For more information about the Shift into Winter and the Winter Driving Safety Alliance, visit ShiftIntoWinter.ca.
Strict COVID safety protocols will be in place.