David Coletto, PhD, BPAPM, MA, is CEO and a founding partner of Abacus Data, a full-service market research and strategy firm based in Ottawa. With over a decade of experience in the industry, David and his partners founded Abacus over eight years ago, and since then it has grown into one of Canada’s most respected market research firms.
David has worked with a range of organizations across Canada. He’s also one of Canada’s leading experts on generational change and millennials. He is regularly invited to speak to groups across Canada.
He’s a foodie, a gentle explorer, and a political junkie who loves exploring why people think and act they way they do.